Bloggeurs! We're back in biznaz! Block Shop pre-orders for April 1st shipment are now available online:
FINALLY! What took so long, right? I'll tell you: all our scarves are hand-printed one at a time with hand-carved wooden blocks (as opposed to screen printing). Our process is incredibly involved and production is dependent on weather and materials, and, of course, unforeseeable events that make India so blessedly thrilling and frustrating; an anti-corruption protest in Jaipur might cripple highway travel for a few days, or a Hindu wedding might halt printing for a week. You just never know, and (as anyone doing business in India will tell you) it's challenging to plan for You Just Never Know.
Because we sold out of our entire inventory in less than a week when we first launched in December and demand remained high, Hopie and I thought it better to hold out on pre-orders until we developed a solid, sustainable business plan with our printers. The challenge was to scale up production while maintaining the integrity of our product, and that, my friends, is what we've done. Both Hopie and I and our team in Bagru are thrilled about our plan moving forward, and that means more scarves for *ewe.*
What we're most excited about: starting today, for every scarf Block Shop sells, we'll donate $2 to the Bagru community fund to get a mobile eye care clinic to come to the village. Lack of basic corrective eye care is one of the most fundamental health care problems in the community, and Vijendra came up with the idea immediately when we proposed a social project. We can't wait to visit in May and get things rolling!
Thank you for all your support. So many of you have helped spread the word –our Instagram hashtag #blockshoptextiles shows you wearing our scarves all over the world– and this week Daily Candy opened the floodgates (after some love from Tomboy Style, Miss Moss, Designlovefest, City Sage, Design Crush, and others) and we are just blown away by the response. THANK YOU! In gratitude I give you this regal Bagru cow wearing a necklace. She says NAMASTAAAAY.
So, spring pre-orders, here. Have a marvelous week!